locatorfert.blogg.se - About us website examples

The common thing of poorly written 'About us' pages is glorifying and sharing only the things about the company while putting the customers in the second plan. #2- Explain the ways you can help your customers The honest story won’t only create a deeper connection with potential customers, but also show them your values and the human side of your brand. You’ve decided to create a line of environment-friendly products such as reusable water bottles, bamboo straws, etc. Connect this with how your brand evolved from an idea to a vision, and finally create a brand logo to represent your business.įor example, you’ve been traveling around Asia and were shocked by the amount of plastic waste on the beaches that, on social media, remind of a paradise. Don’t hesitate to talk about your humble beginnings and why you do what you do. Storytelling, if done right, has the power to deeply connect with your audience while instantly creating a level of trust and empathy. Showing your personal and human side is extremely powerful when it comes to building trust with potential customers. Whether you’re using a website builder or building a site from scratch, keep in mind the following guidelines while you’re designing ‘About us’ page for your online shop: #1- Share your story

How to write an outstanding eCommerce 'About us' pageĬreating a user-friendly e-commerce website has never been easier since there are tons of free eCommerce website builders that can significantly streamline this process.

How do you successfully do what you’re doing?.

What separates you from the competition?.

How can your business improve or change customer lives?.

Here are a few key questions ‘About us’ page should aim to answer: The same goes for the 'About us' page in e-commerce businesses.Ĭustomers don’t just want to know product details anymore - they want to know more about you and your business on a personal level. If the person shares similar values and stories as you, there is a huge possibility that you find them interesting and looking forward to maintaining the connection and relationship.

What would be the first thing you’ll talk about? Most likely, you’re going to introduce each other and want to know more about the person. Let’s say you’ve just met a new person in a bar. Which is very important as 31% of customers say trustworthiness is the most essential aspect that leads to purchase. Providing the details about the company, its mission and vision, its story and ways to solve customer’s problems on a single page is a great way to build trust with first-time visitors. However, it’s very common that businesses follow a certain structure that lacks personal touch and details while creating, arguably, one of their most important pages. Having the 'About us' page is a necessity, and it’s rare to find an e-commerce business lacking it. KoMarketing conducted detailed research and found out that 52% of customers want to read 'About us' page once they’ve landed on the homepage. Sign up today! The importance of the 'About us' page in eCommerce